Tag: writing tips

You Wrote a Book… Now Get People to Read It

~ Eli Rainwater Books

There is a battle going on in my house right now. It is the battle for my office chair, and I want it back. Of course, being the assertive person that I am, I gave in to her need to watch dolphins and went back to balancing a laptop on my knees. That was ten days ago.

Today’s post is all about actually getting your book out there, starting with preorders.

So what exactly is a preorder?

Yes, it’s a copy of your book that can be purchased in advance before it actually comes out, but why do you want to do it? Well, first and foremost, preorders are completed the day the book is officially released. As an author, what that really means for you is that your book has a larger number of sales right off the bat, and when you’re trying to make it onto bestseller lists, that bump can help, especially for any of Amazon’s subgenre lists.

For me, preorders are what I get to look forward to; a little present to myself, if you will. There’s something about the excitement of knowing that at midnight a book I waited eagerly for will show up in my ereader or that a copy with all kinds of goodies will be in my mailbox. A preorder for a new book or series gives readers something new to look forward to. When you write a sequel, the preorder is a reminder to your readers that the next installment is on the way. It keeps them hooked, especially if you’re not in a position to do rapid release for your series. Any chance you have to throw in bonus content or goodies, take it. It’s the perfect way to thank them for their loyalty.

Strategy

In the interest of full disclosure, I personally distrust bestseller lists (this article sums up why perfectly), so my personal strategy is designed to benefit my readers. For my second book, Where the Ogrekin Roam, I’m doing a two month exclusive preorder campaign through my website that will include a short story and swag. The preordered copies will also be sent to their owners in January. The book itself is due to be released on March 1, so I’ll have a regular preorder campaign on Amazon, Apple, and Barnes & Noble from February 12-28. The site exclusive campaign will take out a significant chunk of preorders that would be reported to any bestseller list aggregators, but because my long term strategy is building reader relationships and a dedicated fanbase, I chose to take the route of thanking my loyal readers with an early release and bonus content.

However, if the lists are important to you, take advantage of Kindle, Nook, and Apple Book’s abilities to upload your epub and set it for a preorder. Promote it on social media and in your mailing lists. Also consider discounting the previous book in the series or even making it free for a limited time either leading up to or during the preorder period. If people can get it at a discounted rate and love it, they’re more likely to preorder the sequel. once all of those sales hit on release day, it can really bump you in Amazon’s and Barnes & Nobles rankings, and that will get you on some pretty nice recommendation lists.

Marketing and Getting Yourself Out There

Once the book is out, you can start marketing yourself. Apply to get your book into libraries, see if bookstores have a submission form, and look for ways to do appearances. Don’t be discouraged if you have low turnouts or pushback! Start locally and build out from there. If you self-publish using IngramSpark or any distribution company that builds off of them, make sure to let bookstores and libraries know that’s where they can find your book. Let them know if your books are available through print on demand or bulk (it costs more to print, but for now, I’m sticking with POD). If you have an ebook, most libraries use Overdrive. Draft2Digital and IngramSpark submit ebooks to it, or you can do it yourself.

Think outside the box too. My sister-in-law suggested that I submit my book to local nursing homes and hospital reading rooms, which I thought was a great idea. Look for book clubs taking submissions, and see if there are meet-up groups that might let you do a reading or talk about your book, your writing process, publishing, etc. Don’t discount local business organizations either– I had a lot of fun speaking at a local Rotary club this past Halloween, and I was asked to come back in the spring.

Look for local weekend and art markets, apply for tables at cons and shows, and really think about where your book might appeal to the most people. Make little postcard flyers with a coupon code and a QR code that links to your site or mailing list and put them up on community bulletin boards. If you live in an area with little library boxes on corners (I love those), leave a copy of your book for someone to find. Are there any local publications, bloggers, or podcasts who do reviews or interviews? Submit yourself to those. You can talk about your books, your writing process, your journey, inspirations, anything you want.

You can also do collaborations with local artists and artisans based on elements of your works or your characters. In February, I will have a line of candles from a local candlemaker that represent each of the four witching elements, and a local artist is drawing LaSalle, Rupert, and Jessie for stickers and prints.

You don’t have to limit yourself to Amazon ads (although they’re a great idea) or social media. There are a lot of ways you can get out there if you look around your community. Have fun with it, and keep writing!

Welcome to the Jungle

~ Eli Rainwater Books

I watched Thor: Love and Thunder this weekend. Spoiler alert: so much G’n’R!

Today I want to keep going in my “lessons Eli learned the hard way” self-publishing series. I will admit this one wasn’t a hard-earned lesson because I already knew about the importance of reading fine print with contracts (anyone else remember when GameStation got 7500 people to literally agree to sell their souls?).

Why You Always Read Your Contracts

Whenever you work with a third party, chances are a contract will be involved. In fact, it’s definitely in your best interest to have a contract involved. This is also true for freelancers who need to protect their interests as much as you do yours. Freelancers can include cover artists, book designers, editors, and reviewers.

If you work with any agency that sends you a contract that’s difficult to read, make them clarify everything that you don’t understand. A huge red flag for me is anything super convoluted that’s explained away as “don’t worry about that, it’s standard.” Another red flag is when my point of contact tries to gaslight me by making me feel stupid for asking questions or implying that I’m hung up on small details. That usually means they’re trying to sneak something by you.

If you plan to outsource a lot of the publishing responsibilities and don’t have experience reading and understanding contracts, consult with an attorney. The Authors Guild, your state’s guild or organization, and ALLi members all get access to excellent legal advice and resources.

There are a lot of great resources online for contract templates that you can modify to suit your needs (I use Rocket Lawyer for mine). But why is this really important?

Creating Accountability

One word: accountability. Okay, two words. “Expectations” is important too. Your contract not only sets expectations for when you need and expect the finished results at each stage of the process, but it holds you accountable for making sure that you give your contractor everything they need when they need it. It guarantees payment for services rendered, and it offers legal recourse if the terms are not meant or if either of you needs to end the relationship before the contract is fulfilled. In other words, it covers everyone’s asses.

This is an important part of standing up for yourself as an author. You are a business entity, and as such, you have as much right to protect your interests as a tradesman, retailer, or service provider. Do not ever let anyone convince you otherwise.

Now go make magnificent works of art!

Reviews– Especially Honest Ones

~ Eli Rainwater Books

Lemur epitomizes how I feel today– ready to curl up and nap.

Y’all. I’m going to be honest. I know how important this is. I really do. But reviews are the thing I neglect the most, and I just can’t follow up on them. I’m the worst about giving them, and I’m the worst about asking for them, and I know I could just pay for them, but I keep hearing more and more horror stories about paid review sites. And let’s be honest– it’s a lot of money when you’re just starting out and already footing the bill for everything that goes into making your book.

So why are they important?

Well, reviews are considered to be a real representation of the public’s opinion of your product. Most of us use them as the hallmark for whether or not something might be up our alley, which is why it’s so important to have honest reviews. And it’s okay if you have negative reviews! Just because your book didn’t appeal to someone doesn’t mean it’s a bad book or you’re a bad writer, I say, even though my negative reviews trigger horrible imposter syndrome attacks and make me want to give up and never write again.

Handling negative reviews and what not to do

One of the hardest parts is reading the negative reviews and learning from them. Is this negative because it wasn’t to the reader’s taste? Or is it negative because the reader had a hard time getting through the book due to structural issues? How many other readers felt the same way? If you consistently get the same feedback, then those issues might be something you want to adjust. In my case, the most consistent verbal and written feedback I got was that I had too much world-building, too many characters, and rushed some of the key action sequences. It sucked reading and hearing that, and I didn’t want to even open my laptop for a week after the harshest review came in. But I made myself do it, and I incorporated what I learned from my readers into the next book. You’re going to do that too because even though studies all over the place confirm that we are more likely to have a negative reaction to negative feedback than a positive reaction to positive feedback, you are still a good author, and I believe in you!

But you know what you are not going to do? You are not going to attack anyone who leaves a negative review, and you are not going to complain about them online or ask your fans to go after them. If someone does not like your book, then that’s their opinion. They are entitled to that opinion. Cyberbullying someone because they dared to say something about your precious work is one of the worst things you can do. It calls your maturity and professionalism into question, and the one thing you, an artist who puts their work into the public eye, cannot be is thin-skinned. Cry, rant, scream, curse the reviewer’s name to the gods in the privacy of your own home. Do not take it online. I see a disturbing number of one star reviews that simply state that the reason for the review is because of the author’s reaction to other negative reviews. If you legitimately believe that you can address something about the review and get more insight, do so in a calm, professional, and thoughtful manner.

Why honest reviews are so important.

Of course, your friends and family want to leave glowing, five-star reviews. But imagine if you look up a book, see all of these rave comments, and when you start to read it, the plot’s all over the place, the writing is hard to get through, or any of a million things that you did not expect. People look to reviews as a way to set expectations, and most are actually not turned off by negative reviews unless they’re consistent. And let’s be honest– most authors, including me, didn’t write a five-star piece on their first try.

Reviews can be bought or cajoled, so when an unknown author has nothing but five-star reviews on their first work, it raises red flags. You run the risk of being overlooked by readers who distrust your work, and Amazon and Google have steps in place to try to curtail false reviews. In fact, Amazon filed a lawsuit against four and five-star review sellers. The last thing you want is for Amazon to bury your book because it thinks you’re gaming the system.

So what is the magic number?

According to a study by Northwestern University, 4.2-4.5 is the sweet spot. Like I said, a negative review is not a bad thing. It reinforces the authenticity of your readers and work, and if someone believes that real people read your book, then you have a better chance of gaining a new reader. When you ask your friends, family, and readers to leave reviews, stress to them that they don’t have to make it five stars just because it’s your book. They’ll help you more by leaving an honest review instead.

What It Takes to Make Your Book

~ Eli Rainwater Books

I’m not talking about the writing… I mean the actual physical (or ebook) copy. In my opinion, this is where the true value of a hybrid publisher comes in, and if you can afford it and find one that will do a good job and is worth the cost, go for it!

So what do you have to do? Well, you have a few choices. You can go with the printer’s book-building tool if they offer one (IngramSpark has a tool that’s infinitely easier for me than trying to get the cover exactly right within their template), or you can piece it all together yourself.

Physical Books

If you’re trying to do it all yourself, you need to know your exact page count and be able to create a printable cover using Illustrator or a comparable software. There are some decent free print editing software programs out there, but they’re clunkier than Illustrator and require a lot more patience and effort. Your files also need to be exactly the way you want them. One of the pros here is that you are in complete control over all of the formatting, including drop caps, indentation, layout, and style.

As I said, I use IngramSpark’s book-building tool. Here’s my process:

  • I write everything in Google Docs so that I can work on it anywhere (including on my phone)
  • Switch it over to Pages so I can get the formatting exactly the way I want it (if you have a PC then Caliber or Kindle Create work too)
  • Export it as a word doc and an epub (I cannot stress enough how important it is to make sure that you save both versions of your book)
  • Use the IS tool to build out the front and back content like the copyright, acknowledgments, a page listing my works, and the author page;
  • Make my indexes, glossaries, and punctuation guides as a text insert that goes into the table of contents
  • Build the copyright and acknowledgment pages exactly the way I want them along with any additional front page copy and make sure to disable the table of contents button so they’re not added

Make sure that you give yourself plenty of time because you have to build the book chapter by chapter. Pros are you can name the chapters anything you want and include numbers, and the preview screen helps you find errors in the layout and content chapter by chapter. Cons are it takes forever and some of the decorative formatting, like drop caps, is harder to pull off unless you know HTML and CSS. There is a way to directly edit the code if you’re comfortable with it though.

If you use the book-building tool, document everything while you create the book! I mean, take screenshots of where everything is placed, write down the color codes for the cover and any fonts you use, write down the font and size, and make sure you have everything that you will need to recreate the book in multiple places and keep it as consistent as possible. Because I didn’t do that with Welcome to Jessie’s, the paperback and hardback are slightly different. Then when I did Where the Ogrekin Roam, I forgot to write it all down when I built out the hardback. Once it’s submitted, you can’t go back into the files until after they are processed and either approved or rejected. It was over three days before I was able to get back into them again– which caused another delay in my publishing schedule.

EBook

I learned the hard way with Welcome to Jessie’s not to export the epub from Google Docs, especially when building it in Draft2Digital. It was a lot harder to create the table of contents, and the formatting was more difficult to work with. D2D also just has very little flexibility when it comes to building your book. My other issue was that the previews did not accurately show the finished product. I was not happy when I found the layout errors in the finished ebooks. They’re not terrible; I’m probably the only one who knows they’re there. It still irked me.

I decided to submit directly to Amazon, Apple, and Barnes & Noble and use Draft2Digital for library and international platforms for Where the Ogrekin Roam. Remember a few paragraphs ago when I said to make sure you save everything as an ePub and Doc? This is why. Kindle Create is really intuitive, but you have to upload the docx. The other thing I ran up against is formatting. I don’t know why the formatting options are greyed out unless it’s because I exported the docx from Pages, but any drop caps that included a quotation mark are a mess.

The Cover

With the physical book and ebook, make sure your cover is the right size and displays all of your information. If the title, author, or any of the information you want to put on the cover is too close to the edge, it might get cut off in the bleed– the section printers use to make sure the cover art extends all the way to the edge or beyond of the cover itself. This article on figuring out pixels to inches for different trim sizes is really aimed at children’s books and their illustrations, but I found that it was a good rule of thumb when I first tried to build out my cover in Gimp (the free photo editing software I use instead of Photoshop). I really overshot it with Welcome to Jessie’s, as anyone who looks at the ebook can tell, but that’s because I didn’t follow my gut and overthought the entire process.

By the way, make sure you take breaks, come back and get a fresh look at your work, and don’t be afraid to ask for a second opinion. And always listen to your gut instincts! Remember you got into this because you love writing, and chances are you love reading too. You know what your readers want because you know what you want.

My last piece of advice here is to give yourself time. It takes hours, if not a few days, to build your book, and you have to build out each version– ebook, hardcover, paperback, copies in different languages, large print, etc. It takes longer if you don’t know what you’re doing, but don’t be afraid to learn as you go and take a lot of notes. My office walls are plastered with stickies for each step of the process. Make sure you have everything you need from the get-go– epub files, doc files, cover, a plan for the layout, and your ISBNs. There are really great tutorials all over the internet that teach you how to use different editing programs, layout programs, and the various book building tools. As you do it, you’ll get more comfortable and faster. Just make sure to build at least a month into your release schedule for the book creation and getting your physical proof. You always want that physical proof in your hands before you mass-order your books!

Where Did I Go Wrong?

~ Eli Rainwater Books

Lucy’s trying to make me feel better by being very cute.

As I look at what’s left of my bank account and sigh mournfully, I would like to take this moment to discuss the importance of research and planning ahead. Here’s where I blew money:

  • Filed the copyright too soon
  • Did not sign a contract when paying for cover art
  • Didn’t communicate adequately with the cover artist
  • Paid to have the copyright filed
  • Paid a vanity publisher

Copyright

If you file a copyright on your first draft and make significant changes (restructure, add art, additional or less chapters, etc), you have to refile. It’s $65 a pop, so make sure you have everything the way you want it or pretty close the first time. I am definitely not known for my patience, and when I finished the first draft, I jumped the gun on everything except actually publishing– and that was only because my copy editing background taught me better. As a result, I had to register the copyright twice after making huge structural changes to the body of the work during the editing process.

Cover Art

I gave my artist a detailed creative brief, but when she began discussing changes, I didn’t specify what parts had to remain the same. I also didn’t give her a time line upfront or require her to sign a contract since it’s someone I know, and I didn’t ask for a drawn concept– I accepted a verbal one. I paid in installments (a third up front and a third when she verbally gave me the concept), but the finished product wasn’t what I envisioned at all. It’s a great concept! It’s just not what will work for the book. But because I didn’t give her structure and better guidance on what I needed, I lost the first two payments I made and wasted her time. You’re probably going to hire or recruit people for a number of steps in your book, and communication and setting expectations is so important.

Paid to Have the Copyright Filed

I bought my eBook ISBN number from a third party, and I bought the option to have my copyright filed. What I didn’t know was that you still have to actually pay to register the copyright yourself. All they do is set up your profile. If you don’t mind paying for that, then go for it because it definitely saved me time. However, I couldn’t find anything online that says that having a third party do it for you has any benefits, so if someone knows of any that exist, please add them in the comments!

Paid a Vanity Publisher

This is where I am kicking myself the most. I had no idea what a vanity publisher was because I was in the early stages of trying to figure out how to navigate the self-publishing world. So when I was solicited by one, I thought it was the greatest thing ever and went for it. I was smart enough not to sign a contract that didn’t have an out, and I didn’t submit any material, so I still had all of the rights and ownership. I only got about half of my money back though. If I had gone through with it, I would have given up the rights to my work for 10% of the royalties.

I’m not saying vanity publishers are bad, but do your research, read the reviews, and look at all of the fine print before you sign anything. If you have the money to invest thousands of dollars in one and let them do all of the work for you, go for it. If that seems like an exaggeration, consider that you should plan to pay around $1000-3000 out of pocket no matter what you do for an editor, proofreader, artist, the book creation, online presence, and everything else that goes into making your book. Vanity publishers can charge more and give you less in royalties, so it comes down to cost and profit vs convenience.

What I learned from all of this…

All told I wasted around $2800 from mistakes, lack of research, and lack of communication. That’s a lot for a new author. When your writing is your passion and you want to get your work out in front of the world, it’s so easy to jump the gun and rush the process. I promise you, taking the time to do everything right is worth it. Next time I’ll talk about the things I did that went the right way. Until then, happy writing!

P.S. If you’re an author, share your social media links and website in the comments! I love finding new authors to follow.